An opportunity arose as part of our overall Centre repositioning to reinvigorate the mall and create a casual dining precinct offer additional to Kids on the Green. Success meant delivering customers a full dining and entertainment option, with six new casual restaurants added next to an upgraded Hoyts cinema in late 2016.
The launch of this Melbourne laneway style precinct provided an opportunity for the community to have a night out locally, catering to couples and families, which the area had previously lacked. Our ability to bring specialists from many fields and transform this underperforming mall into a sustainable and productive precinct demonstrates our potential to unlock further opportunities within the centre. From initial Facebook and Instagram posts about the opening, customers were genuinely excited (and tagging their friends to share the good news).